Hongqi is a Chinese luxury car marque owned by the automaker FAW Car Company, itself a subsidiary of FAW Group. Hongqi was launched in 1958, making it the oldest Chinese passenger car marque. In Chinese Hongqi means "red flag", a Chinese cultural symbol. Original Hongqi models were only for high-ranking government officials and remained in production until 1981. The brand was revived in the mid-1990s.

This project provides a rebrand in order for it to stay engaged to the mass consumers.